Who Represents Dexsport: Kyle Freedman, Lacoste and OG Esports
A verified history of Dexsport's relationships with Kyle Freedman, Dominik Lacoste Stipic, Brame and the OG.Dexsport CS2 team.
From Dota 2 roots to OG.Dexsport in Counter-Strike 2
Dexsport's public esports history began in 2021 with an ambassador programme built for the Dota 2 audience. The brand connected its name with recognised analysts Kyle Freedman and Dominik Lacoste Stipic, as well as the European team Brame.
The strategy moved to a new level in 2026 when Dexsport became the headline sponsor and official betting partner of OG Esports' Counter-Strike 2 roster. The team adopted the OG.Dexsport name, shared visual identity and dedicated fan activations.
This timeline shows two distinct ways the brand works in esports. Freedman and Lacoste appear as individual experts and ambassadors, while Brame and OG.Dexsport are team partnerships with defined periods. The cards below record the verified role, dates and image for each relationship.
Kyle Freedman
Dexsport listed Kyle 'KeepingItKyle' Freedman when it launched its ambassador programme in November 2021 and still presents him in the current Endorsed by experts section. Freedman is a former professional Dota 2 player and Complexity captain who later became a broadcaster and analyst. His role gives Dexsport a recognisable personal connection to competitive Dota rather than only a logo placement around a team.
Photo: EPICENTER Major archive via Liquipedia
Dominik 'Lacoste' Stipic
Dexsport included Dominik 'Lacoste' Stipic in the ambassador programme announced in November 2021 and continues to feature him among the experts associated with the platform. The former professional Dota and Dota 2 player is now best known as an analyst and broadcaster. His long esports career makes the relationship especially relevant to players following tournament coverage and Dota 2 betting markets.
Photo: WePlay event archive via Liquipedia
Brame Dota 2
Dexsport's November 2021 roadmap records a partnership with Brame, a European Dota 2 organisation active in the Western European scene. Brame competed through 2022 before transferring its roster to Monaspa and leaving professional Dota 2 in September that year. The collaboration therefore belongs to Dexsport's early esports history and is shown as a verified 2021-2022 team relationship, not a current sponsorship.
Photo: official Team Brame website
OG.Dexsport CS2
OG Esports announced Dexsport as the headline sponsor and official betting partner of its Counter-Strike 2 team in May 2026. The roster competes under the OG.Dexsport name, while the agreement covers jersey branding, original content and fan activations. OG described the deal as a one-year partnership. It is Dexsport's most visible current team sponsorship and marks the brand's expansion from its earlier Dota 2 relationships into CS2.
Image: official OG Esports press materials
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