Who Represents BC.GAME: Ambassadors, Football and Esports
A sourced history of BC.GAME connections, from Jason Derulo and s1mple to Leicester City and Cloud9, with dates, exact roles, photos and sources.
How BC.GAME moved beyond the casino lobby
BC.GAME's public story expanded quickly from 2022. The brand first strengthened its esports profile through Cloud9, then added football, music and personal ambassadors before forming its own team around one of Counter-Strike's most recognisable players.
The roles below are kept precise: Jason Derulo is an official ambassador, s1mple is connected through BC.Game Esports and the $BC ambassador programme, while Leicester City and Cloud9 are club and team partnerships. Every entry includes its period, primary source and image credit.
Jason Derulo
BC.GAME presented Jason Derulo as an official ambassador in 2024, moving the brand beyond sports betting and crypto audiences into mainstream music and entertainment. His official campaign materials place him in BC.GAME apparel and connect the partnership with live events, exclusive content and fan-facing promotions. This is a direct ambassador relationship, not an inference based on a public appearance.
Photo: BC.GAME official sponsorship page
Leicester City FC
Leicester City announced BC.GAME as the principal partner of its men's first team for the 2024/25 season, placing the logo on the front of adult match shirts. The club renewed the relationship for 2025/26 and confirmed it again for 2026/27. That makes the football deal one of BC.GAME's most visible long-running public partnerships, with repeated exposure on official kits, club media and matchday assets.
Photo: Leicester City Football Club
Cloud9 CS:GO
Cloud9 announced BC.GAME as its official online casino, gaming and sports betting partner in August 2022. The multi-year agreement focused mainly on Cloud9's CS:GO initiatives and included logo placement on team jerseys and digital channels, as well as joint content and community activities. The partnership later became part of BC.GAME's historical esports portfolio and illustrates how the brand entered major competitive gaming before building its own team.
Image: Cloud9 official announcement
Oleksandr 's1mple' Kostyliev
BC.Game announced the signing of Oleksandr 's1mple' Kostyliev in July 2025 as part of its Counter-Strike roster. The move connected the casino brand directly with one of esports' most recognisable players instead of limiting its presence to external team sponsorships. BC.GAME's current ecosystem materials also present s1mple as a $BC global ambassador, combining competitive play with a broader representative role.
Photo: official BC.GAME Betting article
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